Customer acceptance as the key to the Market ramp-up of electromobility (German report)

A research project of the WG 2

The transformation of mobility can only succeed if users play an active role in shaping it. But why do people decide to buy an electric vehicle? And what would have to happen to convince those who are still undecided? WG 2 explored these questions with focus group discussions, interviews with experts and a quantitative survey.